Emma Grede Net Worth 2025
From a London suburb to Forbes glory, Emma Grede’s $400M net worth tells a story of courage, creativity, and calculated risk in business.
1. How did Emma Grede build a $400M empire from scratch?
Emma Grede, the powerhouse behind brands like Good American and SKIMS, has amassed a staggering $400 million net worth as of 2024. According to Forbes, her wealth stems from co-founding two of the fastest-growing fashion and shapewear brands in America. With SKIMS valued at $4 billion and Good American topping $200 million in revenue, her vision turned to gold.
2. What role did SKIMS and Good American play in her fortune?
SKIMS, co-founded with Kim Kardashian, contributed significantly to Emma’s fortune. She holds an estimated 8% stake, now worth over $320 million. Good American, launched in 2016 with Khloé Kardashian, reached $1 million in sales on its first day. Both brands champion size inclusivity, helping them win loyal customers and drive consistent annual growth above 20%, per Business Insider.
3. How did her early life shape her financial journey?
Raised in East London by a single mother, Emma’s humble roots instilled grit. She began her career in fashion marketing before founding ITB Worldwide at 24. The agency grew rapidly, working with brands like H&M and Net-a-Porter. In 2018, she sold ITB and reinvested in SKIMS and Good American—decisions that multiplied her wealth exponentially over the years.
4. What other ventures add to her impressive portfolio?
Besides fashion, Emma’s business acumen shines in her investments and board roles. She’s a founding partner of Safely, a home cleaning brand with Kris Jenner, and a board member at Baby2Baby. She’s also on the Diversity Advisory Council at P&G. Her multi-sector presence ensures diverse revenue streams, helping stabilize and elevate her total net worth beyond fashion alone.
5. How does Emma manage wealth while giving back?
Emma doesn’t just accumulate wealth—she redistributes it with purpose. Through Good American, she launched the “Open Casting” initiative, democratizing modeling for everyday women. She’s also a trustee at the Women for Women International nonprofit. As of 2023, she’s donated over $5 million to causes supporting economic inclusion, education, and female empowerment—turning fortune into fuel for others.
6. What do experts and Emma herself say about her journey?
Emma’s journey is hailed as a blueprint for modern entrepreneurship. Forbes calls her “a force reshaping the fashion business.” In her own words: “You can be successful and responsible. It’s not one or the other.” Her speeches at events like the Forbes Power Women’s Summit continue to inspire a generation of business leaders navigating capitalism with conscience.
Quick Fact Box:
- Full Name: Emma Grede
- Net Worth (2024): $400 million
- Major Brands: SKIMS, Good American, Safely
- Co-founders: Kim Kardashian, Khloé Kardashian, Kris Jenner
- Philanthropy: Women for Women, Baby2Baby
- Residence: Los Angeles, USA
7. Why does her success matter more than just money?
Emma’s story isn’t just about wealth—it’s about breaking molds. She’s one of the first Black women to co-found a billion-dollar brand alongside the Kardashians. She challenges norms in fashion, invests in women-led businesses, and uses her voice to push for systemic inclusion. Her wealth, while headline-worthy, is really a byproduct of fierce integrity and fearless leadership.
What makes this story a must-read
It’s not just riches—it’s resilience, risk-taking, and redefining what a woman in power can look and sound like today.
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